How to Use ChatGPT for Google Ads & PPC?
ChatGPT uses Natural Language Processing (NLP) to understand the prompts and generate responses, which can be a great assistant to marketers. Listed below are some effective ways of using ChatGPT for Google Ads & PPC. Remember, these are just examples; you need to tweak the prompts per your requirement to get the desired result.
If you still haven’t tried ChatGPT, you can create a free account on OpenAI today to get started.
1. Brainstorm Creative Ideas for Responsive Display Ads (RDAs)
Responsive Display Ads (RDAs) are a highly effective advertising method through Google Ads. It allows you to showcase visual ads to the audience with a broader reach. You can take help from Chat GPT to get creative ideas for crafting responsive display ads.
Take the following prompt, for example.
Prompt: Act like you are an experienced Google ads professional. I want to create responsive display ads for Google Ads. Suggest me some creative images, headlines, and descriptions for <your goal here>.
The response was really good for me! Try it yourself.
2. Create an A/B Test Set For PPC
A/B testing or split testing is a method to try different variants of Google Ads to find out the most effective one. You can
Prompt: Act like you are an experienced Google ads professional. I want to create two Google search ads (RSA) for A/B testing purposes for <details>. Justify your choice as well.
Really loved the ad set.
3. Know Your Ideal Customer
Don’t know much about your ideal audience segment? Chat GPT may assist you. Use the ChatGPT to identify your audience by using the following prompt and create more effective ads.
Prompt: Act like you are an experienced Google ads professional. I want to run Google ads for <details>. Create an ideal audience for this ad.
4. Find Customer’s Pain Points
The tool can also help you identify different selling angles.
You can consider ChatGPT as part of your primary research to come up with an effective ad that focuses on the pain points of the customer.
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Identify the main pain points of the ideal customer, which I can focus on to make the ads more effective.
Well, that was impressive! Kudos to ChatGPT.
5. Discover Target Keywords & Negative Keywords
PPC success is all about displaying the right thing to the right people. Therefore, it is essential to choose the target keywords & negative keywords wisely. Chat GPT can help you do that!
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Help me find the most effective exact match keywords along with negative keywords to laser-target my audience and drive optimum conversions.
6. Brainstorm Headline Ideas
You can use ChatGPT for Google Ads & PPC to generate some effective headline ideas for the ads. Take the following prompt for example.
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details ehre>. Generate some effective ad headline ideas.
7. Generate Ads Copy
ChatGPT can be an assistant copywriter. It can help you brainstorm new ideas and ways to write effective copies for your Google ads.
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Generate some effective ad copies for the following headlines – <ad headlines>
Impressive!!
8. Create Strong Call-to-Actions
Prompt: Act like you are an experienced PPC and Google ads professional. I want to create YouTube ads for <details>. Generate some short & effective CTA ideas.
9. Optimize Landing Page Copy
Running a successful Google ad is about optimizing every stage of the prospects’ journey, and you can not ignore your landing page. Use ChatGPT to generate an effective landing page copy and optimum conversion from Google Ads or other PPC ads.
Prompt: Act like a CRO specialist. Write an effective landing page copy for <details> to convert a maximum number of visitors through Google Ads.
10. Performance Reporting & Analysis
Last but not least, ChatGPT can also help you analyze Google ads performance and prepare a report. You can take help from its exceptional data-processing abilities to gather useful insights for your campaign performance.
Copy the data from your Google Ads account and ask ChatGPT to process it. Take the following example.
Prompt: Act like you are an experienced Google ads professional. Analyze the following data exported from Google ads and generate a report. Also, suggest points of improvement.
<paste data here>
The data may look cluttered, but don’t worry; ChatGPT is smart enough to understand it!
It interpreted the data and provided an overview of all the campaigns.
Let’s take this further!
I asked ChatGPT to provide some useful suggestions to reduce the overall cost per conversion for all the campaigns.
Prompt: Based on the data I provided, what would be your suggestions to reduce the overall cost per conversion?
The response was really impressive!
You can craft your prompts per your requirements to get the most out of ChatGPT for Google Ads & PPC campaigns.
Wrap Up
Marketers, now it’s your time to take action! 🚀
Use ChatGPT for Google Ads campaigns and improve your paid marketing strategy.
Remember, AI can make our work easier but can not replace humans. Therefore, it is crucial to use ChatGPT as an assistant for Google Ads/PPC campaigns rather than depending solely on it. I hope the article will add value and give you a fresh perspective on using ChatGPT for Google Ads & PPC. 😀